Can Plate Colour Help You Eat Healthier?

Did you know that sweet food can taste salty when served in a blue bowl? How is that possible? Discover the surprising influence dish colour has on your sense of taste. Grab “Can Plate Colour Help You Eat Healthier?” below: Conveniently download this 23-page science report. Contains links to extra reading materials and scientific references.…

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Why Is Sugar So Hard To Resist? – Part 1

Not so hungry, but you’re still having that biscuit? Why do you find it so hard to stop until the entire pack is empty, crumbs included? There are many ways to answer these questions – and they all relate to neuroscience. Let’s start by understanding your brain on sugar in this week’s Science Report: Grab…

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How Easy Is It To Trick Your Taste?

If I show you a pink macaroon, what do you think it tastes like: strawberry or lemon? Of course, you are probably thinking strawberry. That was an easy guess. But what made you think of strawberries and not lemons? In this report, we explore ground-breaking experiments on the illusion of food flavours so you can…

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How Does Your Brain Make Food Decisions?

Here you are, waiting in line at your favorite coffee chain and nothing better to do than staring at these two bananas, that lonely apple… and those giant cookies, those fresh brownies, not to mention the cinnamon-scented Danish croissants. To eat or not to eat? And then what or how much? Will it be an…

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