There are more than 7 billion people in this world – and all of them require proper sleep to stay happy and healthy.
For nutrition professionals, this translates into a universal need for every one of your clients…
And another opportunity for you to grow and diversify your nutrition business.
Sleep is a need – not a want.
According to statistics reported by the CDC, adults who achieve fewer than 7 hours of sleep a night are more likely to suffer from adverse physical and mental effects such as: obesity; lack of exercise; heart attack; stroke; arthritis; depression; and other chronic issues.
In other words, a lack of sleep can become a serious cause of concern for your clients, and one that you should be equipped to address.
When your clients aren’t getting adequate rest, it can impact every other part of their lives, leading to poor productivity, feeling more stressed, increased risk for obesity and nutrient deficiencies due to poor food choices.
As you’ll learn from our Advanced Sleep Management Advisor™ level 5 certification:
“Just 17 hours without rest can lead to cognitive ability levels similar to that having a blood alcohol level of 0.05% (which is the legal limit for driving in many countries!). Sleep is essential, since it leads to restored physiological and psychological functioning.”
A well-rested client is one who will be more likely to benefit from your services. So, it only makes sense to integrate sleep advising into your nutrition business!
How to apply an Advanced Sleep Management Advisor Certification to your practice…
At The Health Sciences Academy, we believe that creating a multi-service practice around your niche is the best way to succeed in your nutrition business.
What does this mean?
It means that, while you may have a specific group of people who you want to help, having multiple certifications and specialisations can increase your value proposition – or the value that you can offer this group of people.
And areas like sleep, stress, and general nutrition are pertinent to nearly every niche!
When you decide to specialise in sleep advising, you can begin helping your clients with something that may be at the very root of many of their issues.
Doing this lays a strong foundation for their success, and for the success of your nutrition business.
Helping clients achieve their goals results in better word-of-mouth advertising, testimonials, and an impressive professional reputation. All of which feeds back into the growth and success of your business over time.
Not to mention the personal benefit you may gain from having scientific knowledge on how to improve YOUR sleep!
When you integrate universal needs like sleep into your nutrition practice, you augment your current offerings and attract premium clients who are serious about your services.
Changing your marketing to include your sleep specialisation…
Any time that you achieve a new level of specialisation, it’s important to share this with your target audience.
Doing so will help you attract more clients that fit within your niche and help to establish you as a premium service provider.
As a nutrition professional, you’ve likely established your services or packages according to the needs and requirements of your target audience. Any time that you add a new specialisation, it’s important to make sure that you showcase this as another benefit clients will obtain when working with you.
As soon as you graduate with your certification, make sure to update your website (if you have one), your social media accounts, any client materials, and to make sure that existing clients are made aware of your new specialisation.
This is one of the best ways to demonstrate your value and to make room for a premium price point as your business grows and progresses.
Get started today!
Integrating the level 5 Advanced Sleep Management Advisor™ certification into your credential lineup is an amazing way to help new and existing clients reach their health and nutrition goals.
Are you ready to pursue a multi-service practice and to grow your nutrition business? There’s never been a better time to get started with the Nutrition Business Explorer Program. Signing up gives you access to all of our level 5 and 6 certifications – and gives you a competitive edge within your niche.
