by Alejandra "Alex" Ruani — Get free science updates here.
Here you are, waiting in line at your favorite coffee chain and nothing better to do than staring at these two bananas, that lonely apple… and those giant cookies, those fresh brownies, not to mention the cinnamon-scented Danish croissants.
To eat or not to eat? And then what or how much?
Will it be an immediate treat sprinkled with guilt flecks, or the long-term fruit of happiness?
These questions occupy your brain more often than you think.
Today we dive into the neuroscience of healthy (or not so healthy) food choices… and what you can do about them:
Grab “How does your brain make food decisions?” below:
Conveniently download this 27-page science report. Contains links to extra reading materials and scientific references.
Topics covered in this report:
- The food dilemma
- Your brain is a decision machine
- It makes choices behind your back
- Predicting choices from brain activity
- Results from the clock experiment
- Your brain computes calories, you don’t…
- When calories drive your choices
- A taste of that unhealthy choice
- Self-control and healthier decisions
- Forget about your weight
- What causes poor food decisions?
- You are not in control… or are you?
- Use your frontal lobe
- Tempting foods (just looking)
- Chocolate cake vs. flower images
- Reminder of long-term goals
- Other influencing factors
- Your key takeaways
- References and resources
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Goulven and I would love to hear from you in the comments below:
- What's your number one discovery from this report?
- What does it mean to you and those you help?
- Are there any action steps you would take, or things you would change as a result of this report?
Share your own insights with us and your fellow readers!