by Alejandra "Alex" Ruani — Get free science updates here.
If I show you a pink macaroon, what do you think it tastes like: strawberry or lemon?
Of course, you are probably thinking strawberry. That was an easy guess.
But what made you think of strawberries and not lemons?
In this report, we explore ground-breaking experiments on the illusion of food flavours so you can get smarter and use the findings to your advantage.
Grab “How Easy Is It To Trick Your Taste?” below:
Conveniently download this 22-page science report. Contains links to extra reading materials and scientific references.
Topics covered in this report:
- The pink macaroon test
- When wine tasters see red
- Flavour is everything
- Making sense of our five senses
- Multisensory perception
- Savouring that fruity scent…
- When tasting is smelling
- Nosing into the brainy mouth
- Have a taste of this sound
- A mouth that sees
- A prediction machine in your head
- Predicting taste from sight
- Our visual brain
- The vegetarian meat
- Your key takeaways
- Learn more
- References and resources
If you want to get the latest science and our tips, make sure you sign up to our Thursday emails HERE.
We would love to hear from you in the comments below:
- What's your number one discovery from this report?
- What does it mean to you and those you help?
- Are there any action steps you would take, or things you would change as a result of this report?
Share your own insights with us and your fellow readers!