How Easy Is It To Trick Your Taste?


by The Health Sciences Academy — Get free science updates here.


If I show you a pink macaroon, what do you think it tastes like: strawberry or lemon?

Of course, you are probably thinking strawberry. That was an easy guess.

But what made you think of strawberries and not lemons?

In this report, we explore ground-breaking experiments on the illusion of food flavours so you can get smarter and use the findings to your advantage.

Grab “How Easy Is It To Trick Your Taste?” below:

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Conveniently download this 22-page science report. Contains links to extra reading materials and scientific references.

Topics covered in this report:

  1. The pink macaroon test
  2. When wine tasters see red
  3. Flavour is everything
  4. Making sense of our five senses
  5. Multisensory perception
  6. Savouring that fruity scent…
  7. When tasting is smelling
  8. Nosing into the brainy mouth
  9. Have a taste of this sound
  10. A mouth that sees
  11. A prediction machine in your head
  12. Predicting taste from sight
  13. Our visual brain
  14. The vegetarian meat
  15. Your key takeaways
  16. Learn more
  17. References and resources
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We would love to hear from you in the comments below:

  1. What's your number one discovery from this report?
  2. What does it mean to you and those you help?
  3. Are there any action steps you would take, or things you would change as a result of this report?

Share your own insights with us and your fellow readers!

The-Health-Sciences-Academy-Alejandra-Ruani-small1-right Alex Ruani, Doctoral Researcher, is the Chief Science Educator at The Health Sciences Academy, where her team of accomplished scientists and PhDs are training a new breed of over 100,000 highly-specialised nutrition professionals who are leveraging the latest personalisation strategies to help their clients. She is a Harvard-trained scientist and UCL Doctoral Researcher who is fanatical about equipping health professionals with the latest science-based tools so they can succeed in their practices – from identifying the unique nutrient needs to building highly personalised nutrition programs. Besides investigating and teaching the latest advances in health and nutrition biochemistry, Alex makes it easier to be smarter with her free email updates.


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