Craving Control: How Taste Makes Us Overeat


by Alejandra "Alex" Ruani — Get free science updates here.

Conveniently download this 44-page Science Report. Contains links to extra reading materials and scientific references.

Imagine the following scenario…

You’ve just finished eating a tasty cinnamon muffin, but the other two muffins in the pack are winking at you.

You can’t shake the thought of how fluffy, nutty, and gorgeous they taste. You want another one!

Hormones and gut-brain signals tell you when you’ve had enough.

But cravings are much more unpredictable, and even irrational.

Cravings are partly explained by the feeling of pleasure that your brain derives from eating calorie-laden food treats.

Their effects on our brain reward centres can even be compared to those of a recreational drug.

So when you gorge on high-calorie foods, like that tasty cinnamon muffin, you activate the reward system in your brain… and it feels good!

This is hedonics.

But, is hedonics (pleasure) the same for all of us?

Or do some people get more pleasure out of eating food than others?

If food-pleasure sensations vary from person to person, could this be contributing to gluttony, overeating, and our ever-expanding waistlines?

In this report, you’ll find out whether taste perception, taste sensitivity, and the pleasure of eating – all of which impact which foods we choose to eat – have a strong association with eating behaviour and body weight.

You’ll also learn which factors influence how much pleasure you get from your food. It’s a fascinating topic!

Grab “Craving Control: How Taste Makes Us Overeat”  below:


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Conveniently download this 44-page Science Report. Contains links to extra reading materials and scientific references.

Topics covered in this report:

  1. Behind your food desires
  2. Hedonic eating
  3. Craving control
  4. Better at detecting salt and sugar
  5. Figure 1: From tasting to overeating
  6. Born to taste differently
  7. Your unique taste-detection threshold
  8. Figure 2: Taste-detection threshold
  9. Does threshold influence body weight?
  10. Intensity and obesity: is there a link?
  11. Figure 3: Sugar and taste intensity
  12. Manipulating taste-detection thresholds
  13. Is it the same for the overweight?
  14. Do non-tasters eat more calories?
  15. Rewarding your voracious brain
  16. Feeling hungry = food enjoyment?
  17. Not hungry, but feel like indulging
  18. Beyond hunger: the reward response
  19. Give yourself a pat on the brain
  20. Dopamine receptors gone rogue
  21. Figure 4: Craving switch
  22. Can food make you euphoric?
  23. “I could use some chocolate cake”
  24. Food as self-medication
  25. Eating all our problems away
  26. Figure 5: Irrational drive to eat
  27. Plus 100 more reasons!
  28. Your key takeaways
  29. Learn more
  30. References and resources


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Alex Ruani leads the research division at The Health Sciences Academy, where she and her team make sense of complex scientific literature and translate it into easy-to-understand practical concepts for students. She is a Harvard-trained scientific researcher who specialises in cravings and appetite neurobiology, nutrition biochemistry, and nutrigenomics. Besides investigating and teaching the latest advances in health and nutrition science, Alex makes it easier to be smarter with her free Science Catch-ups every other Thursday.
Connect with Alex via email.

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