Establishing Your Competitive Advantage – A Guide for Nutrition Professionals

“Competition whose motive is merely to compete, to drive some other fellow out, never carries very far. The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” — Henry Ford Maybe you’re still considering the best way to start your…

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How to Leverage Technology for Your Nutrition Business

With the ongoing global pandemic, many of us have rediscovered the power of technology! Especially those of you who focus on helping others with health-related services. It’s become nearly impossible to connect with nutrition clients in-person, and it’s important to leverage technology to continue helping those who truly depend on you. Fortunately, you have plenty…

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Which Nutrition Career Path Should You Choose?

One of the most common questions our students ask is: “What type of business can I start with my certifications?” And we’ve created this resource to help you make the decision that fits best with your interests, passions, and career goals. Keep reading to learn more about the different nutrition career paths – and what…

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How to Create Your Target Persona for Your Nutrition Business

Have you ever had a company email you with an offer that’s completely off your interest radar? It’s a waste of time for both you and the company, and it can cause frustration that can damage the company’s reputation – or earn them a permanent place in the spam folder. This happens because that company…

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How to Choose the Right Price Point for Your Nutrition Business – With Guide

With the launch of our revolutionary new Nutrition Business Explorer Program, we’ve been building out our library of business articles and tools – designed to give you the acumen you need to succeed! This ever-growing knowledge base has been largely influenced by the needs, questions, and input from our students and graduates. And many of…

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The Science of Longevity – Insights from our Webinar with Professor Luigi Fontana, MD, PhD, FRACP

Recently, we had the opportunity to host a webinar featuring Professor Luigi Fontana, MD, PhD, FRACP – one of the world’s foremost experts on the science of longevity. Author of the bestselling book, The Path to Longevity, Professor Fontana has produced more than 130 highly-cited scientific papers, been featured in mass media, and has been…

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What’s the Better Health UK campaign about, and why care?

What’s the main goal of this week’s “Better Health” UK government campaign announcement?The main goal of the “Better Health” campaign is to help tackle the nation’s soaring obesity rates, alongside reducing COVID-19 symptom severity and the need for hospitalisation. It is true that being obese makes us more prone to experience more severe COVID-19 symptoms.…

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Growing Your Nutrition Business – How to Overcome Client Objections

You’ve finished your certifications, set up your business, and prepared yourself to work with clients… Now, you need to start making sales. Aside from marketing, sales are one of the most difficult things that new business owners encounter. Not everyone is a natural salesperson, and many people have a difficult time asking others to pay…

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Creating Your Nutrition Business Plan (Free Template)

A nutrition business plan is designed to act as a guide for the development and day to day running of your company. It also allows you to paint a clear picture of the business for potential investors, employees, and other interested parties. With that being said, it’s important to realise that your business plan doesn’t…

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Nutrition Business Marketing Part Two: Creating Content that Converts

“Content” can be an overwhelming concept for many nutrition professionals who are just establishing their online presence. The idea of creating value through blogs, social media posts, videos, ads, and email campaigns can be a mystery for those with little experience. Fortunately, we can help. Keep reading to learn more about the types of content…

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