Before you start reading this article, ask yourself:
Have I ever considered a career without looking at the salary first?
Unless you live in a world of unlimited finances, those numbers matter when choosing a professional path!
It’s possible to turn your passion into an amazing source of income…
The best thing about working with your own clients as a Nutrition Professional is that you can work either part-time or full-time.
So this gives you considerable flexibility.
Did you know that you can earn around $40,000 when you complete one certification and can boost your earning potential to $100,000+ with a multi-service practice?
This article covers:
- Working through your pricing
- Positioning yourself
- How the numbers stack up
- More specialisations = more earning potential
Want to learn more about what should (and could) influence your bottom line? Keep reading…
Working through your pricing
Let’s talk about pricing!
How much to charge directly affects your earning potential.
Here are a couple of questions that are worth asking yourself to estimate that for yourself:
- What types of clients can/do you want to work with?
- What is the cost of living in your area?
- What is the demand for the services you want to offer?
- Do you have a marketing plan?
- Do you have access to a comparative price point analysis?
- How much do you need to live comfortably?
- How many clients can you help at a given time?
- What are your ‘competitors’ charging?
Keep in mind…
A multi-service practice can significantly increase your client base and your income!
And your earnings can be further boosted through other factors such as your experience, the quality of referrals, and any partnerships that results in more business. All can impact your earnings.
Of course, each situation is different so it is difficult to tell you what specifically works for you.
But we’ve put together this quick Price Point Guidance for you, to help you get going.
Let’s assume that:
- you’re only just starting out and don’t have any testimonials yet, i.e. you’re in your early days
- you have your program packaged up (say, 8 client sessions)
- you’ve decided to start your pricing at $700*
- your cost of living is on average
- you take your payments up-front (when a client invests in your entire program from day one, they’re more likely to follow through with your advice)
*Did you know? You can charge up to 5 times that amount depending on your location and experience.
Positioning yourself
Here are some suggestions on what you can do to position yourself to earn:
One of the first rules of business is know your target audience!
This starts by researching your ideal client.
Once you know your ideal client, you would create a persona that embodies exactly who can best use your services.
When you know where your ideal client frequents, what they’re looking for, what they buy, and what pain points they have, you can position your messaging to speak directly to them.
And this will influence the type of nutrition career and business that you can pursue!
Because your position within the market is determined by what you are able to offer, what you’ve trained for.
For example, a sports nutrition professional will not necessarily operate in the same circles as a child nutrition professional who is more focused on early childhood brain development.
Ultimately, you’re looking for clients who have the means and the motivation to meet your price point.
How the numbers stack up
Now that you’ve been thinking of your positioning, let’s review what this means in real life.
Studies have shown that nutrition professionals employed by larger companies within the public sector make an average of $18,230 to $30,379 per year.
In the private sector, this starting number is on average 25 to 35-percent higher…
Remember, based on the earlier assumptions we made, you would charge AT LEAST $700 for your 8-week program.
That is $350 per month. From just one client.
Let’s say that each month you’re adding 5 new clients.
(You can do a lot more, but this helps with the illustration and rounding of numbers)
On that basis, you’re working with minimum 10 clients each month.
That means you should be earning $3500 per month, or $42,000 per year.
You should aim to earn $42,000 per year with just one certification
Add multiple certifications and your earnings jump up even further.
Now you can access diverse niches with your targeted programs and take in 3 times as many clients.
You could even work with larger groups!
When you multiply your specialisations and aim to get 15 new clients per month on board, you can grow your income to $126,000 per year.
It all depends on the factors mentioned above, and how you position yourself to earn.
The larger your business becomes, the more clients you’ll be able to take, and the more money you’ll be able to make.
And these are only the minimum price points, without figuring in high-ticket clients, products, or add-on services.
More education = More earning potential
One of the biggest factors in your ability to increase your earnings is being trained to offer more services…
As you earn more certifications, you’ll be capable of offering expert advice on a broader range of topics.
Your clients will be able to come to you for multiple services (think: repeat business!), and your earning potential will continue to grow.
And if you shift to working with premium and high-ticket clients only, you can multiple your earnings further.
Clients will pay more for your expertise when you’ve become their one-stop-shop!
We’re here to help you become successful with your career and business, whether you’re just starting out or want to take things to the next level.
Are you ready to boost your earnings?
