by The Health Sciences Academy — Get free science updates here.
The connection between preparing to drive and evolving into an accomplished racer is no accident!
The same kind of evolution takes place for almost everyone entering nutrition entrepreneurship…
Unless you’ve graced the cover of Forbes, then you probably need (and appreciate) all the help you can get.
Even the most knowledgeable nutrition professional won’t be able to share their gift with the world if they don’t know how to market it and book the right type of clients!
We’ve talked about why you should advance your education, launch your business using an actionable plan and seek out premium clients…
Next, we’ll take a closer look at how expanding your professional services really expands your business.
But first…
We want you to take just a moment and look back on how far you’ve come and how far you can come…
Even if you’re still at the beginning of your professional evolution, we want you to gain a clear vision of your goals.
You can smash glass ceilings and change lives by using, implementing, and growing your knowledge of nutrition.
The sky is the limit, and you have the ability go as far as you want in this industry!
Read on to learn more about what it means to become an advanced nutrition coach or professional and how it can push your career to the next level.
Start with mastering advanced client coaching…
Advanced nutrition coaches multiply their earning potential by offering a variety of different services and products that ensure their client’s success.
Nutrition therapy is a valuable skill that can be applied to a wide range of different professions and positions.
But is it enough?
To really help a broad range of premium clients, you need to master other areas of nutrition. It’s really that simple. The more nutrition science you learn, the better you’ll be able to advise clients and expand your business.
And this is where the multi-service practice comes in…
With multiple certifications, you can become a master practitioner, and open yourself up to scaling your nutrition business to new heights. Then, all that’s left to do is get the experience you need to hone your expertise.
Being an expert isn’t just a matter of having the best certifications…
It’s about connecting with your clients, making a difference, and implementing your knowledge in the most effective way possible. All while handling the business side of your practice like the boss you are.
There’s nothing more satisfying than being able to practice your craft, feed your passion for nutrition, and then share your success with clients and colleagues!
Because a traditional career path isn’t for everyone…
Many people graduate with an entrepreneurial spirit. They want to break free of traditional 9-5 boundaries and take control of their own professional growth.
Whether you’re considering concentric diversification or want to pivot directions entirely, you’ll need a strong basis for your growth.
Before you can start putting anything together, you must have the tools to do so.
Doing this alone can be extremely intimidating for anyone who isn’t experienced in business…
And this is why we, at The Health Sciences Academy, have developed an academic model that promotes a better understanding of the business side of your nutrition practice.
You can build a strong foundation on scientifically backed curriculum and confidence in your ability to help your ideal clients…
And this increased confidence in yourself helps clients learn to trust you.
As your client base grows, your business may need to grow as well…
So, when should you consider building your team?
The short answer to this question is: as soon as you start to feel overwhelmed with the amount of work necessary to run day-to-day activities…
If demand for what you offer is increasing, then it only makes sense to increase your supply.
But before you can hire anyone, take a moment to consult with your local business registration laws and requirements. Make sure that you don’t need to register as a larger entity, and that you’re prepared to provide what’s necessary for employees.
In some instances, you can do well hiring independent contractors to help. But hiring full-time employees can change your tax obligations and require that you offer insurance or additional benefits.
Be smart – talk to a legal expert before proceeding!
Once you’re confident that your business model will support your hiring needs, it’s time to identify areas where you need immediate help.
There are some basic activities that you should consider supplementing first…
Many growing businesses require a financial advisor, accountant, or professional who can prepare reports, maintain compliance, and ensure responsible habits.
Clerical duties can also be handed off to a qualified assistant who can free up your time, allowing you to take on more clients.
However, if you’re doing well, there will come a time when you simply don’t have enough hours in the day to meet all of your clients’ needs.
And it’s never a good idea to sacrifice quality for quantity…
If you feel that you’re in danger of doing just that, it’s definitely time to expand your nutrition team.
How to find, hire and train your staff…
It doesn’t have to be hard to find good help! Especially if you partner with us to help educate them in a way that truly aligns with your goals.
Many professionals look at job boards and place ads looking for qualified applicants. This can be a good idea, but it also helps to niche down…
Find job boards and ad locations that are made for your industry or that cater to growing companies. Then, be very specific with your job requirements to avoid attracting applicants that just aren’t a good fit.
You can find spectacular talent and know that you’re hiring from a pool of people who have an understanding of what you need.
Another strategy involves building a talent pipeline using recent graduates from respected programs.
The Health Sciences Academy can provide certifications to new hires, allowing you to maintain a consistent standard of excellence…
However, you’ll need to decide if you want to offer to cover the expense of their education as a company perk, or if you’ll require them to pursue their certifications independently. You also have the option of meeting them in the middle and offering to cover a percentage.
The goal is to create the best team possible, and that means ensuring that they have the best nutrition education possible.
A nutrition business has a lot of moving parts and keeping track of these requires a unique education- one that balances training between nutrition science and nutrition business.
Finally, let’s talk about scaling your multi-service nutrition business…
Once you have a great team and a great product, it’s time to scale!
This is an extremely exciting thing for any nutrition entrepreneur, and it means that you can open new practices to serve even more of your ideal clients.
Ideally, you’ll eventually expand globally and become the face of credible nutrition science across every industry…
The key to successfully scaling any business is consistency and a process that can be replicated across multiple locations. This is where you’ll use your personal master nutrition practitioner expertise to develop your own proven methodology.
Once you’ve done this, it’s time to rethink your business plan and update it to accommodate your expansion.
There will be a lot of major decisions regarding location, size, business model, managerial involvement, franchises, licenses, and legal implications. Don’t be afraid to ask for help from a business coach or mentor!
And don’t let decision paralysis or the scope of the project stop you from moving forward…
It’s beneficial to write out your expansion goals, and then to break these into smaller actionable steps. Then, you can create a realistic schedule and list of daily activities that will contribute to growing your nutrition business!
You CAN do this, and we want to be a part of it.
No matter where you are in your evolution as a nutrition professional, The Health Sciences Academy is here with everything you need to prepare you for your ultimate success.
We know that with the right mix of scientific resources, certifications, guidance, and support, you’ll change the world – one client at a time.
Because, this is where nutrition professionals are made.
We’d love to help with your journey!
Want to learn more?
Our variety of certifications and continuing education programs is unparalleled in the nutrition education industry!
Click here to check out our latest areas of study!
Before we end this series, let’s recap…
Fuel Up!
When you’re just getting started fuelling up you need to:
- Learn nutrition science
- Learn how to apply what you’ve learned in real life
- Practice applying what you’ve learned
- Set up your practice and start preparing your business
Rev Your Engine and Start Driving!
As your business grows, your engine revs, and you start moving you’ll need to:
- Start booking premium clients
- Build attractive packages
- Launch your business
Race!
When you reach this point, it’s time to take off! To become competitive in the world of nutrition business, you’ll need to:
- Master advanced client coaching
- Expand your skill sets
- Start booking high-ticket clients
- Hire a team
- Expand your multi-service practices
