A growing world-wide consciousness of the relationship between the food we eat and its impact on our overall wellbeing continues to trigger the need for personalised nutrition. Consumers are quickly moving away from one size fits all nutrition strategies and searching for nutrition regimes that suit their unique individual needs as nutritional requirements vary for some individuals.
At The Health Sciences Academy, we understand the need to offer personalised solutions to clients so we teach nutrition professionals how to give the best recommendations that are hinged on science-based knowledge. This knowledge sets you apart from other nutrition professionals and ultimately equips you to offer personalised nutrition.
So, What is Personalised Nutrition?
Personalised nutrition has been defined in many ways. For some, it can be as simple as providing clients with tailored nutritional solutions, for others it involves taking a wider approach that takes into account the client’s family history of diseases, their individual medical history and even results from blood tests before recommendations can be made.
Personalised nutrition is picking up pace in the industry and is being embraced by professionals and their clients as it offers an individualised and potentially healthier dietary regime.
Other factors that continue to trigger the need for personalised nutrition include the rise of medicine based genetic and epigenetic changes, the ability of individuals to monitor and keep track of their key health data, and generally a need for a more personalised way of life.
Should you consider offering Personalised Nutrition as part of your strategy for business growth?
The short answer is yes.
Personalised nutrition as a trend is growing and will continue to evolve. A market report by Axiom estimates that the Personalised Nutrition market will reach about $11.5 billion by 2025.
Also, new technologies continue to help it advance. Here’s how:
- Consumers are leveraging technology to gain control of their own health data. The use of devices like smart watches, fitness trackers, smart phones, home kits for blood and DNA sampling that help consumers store and monitor their health data, are now widespread. People are seeking convenient and more personal ways to use the knowledge of their health data to improve their overall health and wellbeing. Dieticians can offer nutrition advice based on health information gathered from the use of these devices.
- The verdict is still out but studies are starting to show that our genetics can influence how our bodies respond to certain nutrients. Some food companies are already using blood and saliva tests to provide customised nutrition advice.
This is a clear call to consider undertaking a more personalised approach in nutrition business. By understanding your clients’ health data, you are in a unique position to help them by using their health data to offer a more personalised nutrition regime. You can offer them dietary solutions that are tailored to them.
Don’t know where to begin? We can help.
What are your next steps?
Our Nutrition Business Explorer program offers certifications that incorporate cutting edge scientific research. Choose any Level 5-6 CPD accredited certifications and get all the help you need to customise nutrition regimes for your clients.
Get started here.
