Fertility maybe one niche that you’ve never considered for your nutrition business. However, in 2014, a survey showed that around 40% of US women surveyed have expressed concern about their ability to have a child.
With such prevalent numbers, it only makes sense to address potential fertility issues within your range of specialisations. Whether this is a niche you prefer or just a topic that needs to be on your radar, fertility nutrition science is important.
The link between fertility and nutrition…
There are many factors which influence fertility success and nutrition is one of them. This includes body weight, nutrient intake, inflammation, exposure to toxins in the environment, age, genetics and more.
(In fact, in our Advanced Fertility Nutritional Advisor certification we examine six main areas of nutrition that can influence fertility odds including ageing, inflammation, hormonal imbalances, toxic assault, body weight, and epigenetics.)
We’ve read through hundreds (if not thousands) of studies to provide the latest research on the link between nutrition, lifestyle factors and fertility – which has equipped our students to answer questions like these:
- How can I increase my chances of success when trying to conceive?
- Why does it seem like my friends all get pregnant right away, but I don’t?
- Does my nutrition really matter to my pregnancy?
- I get pregnant, but I lose the embryo within the first or second month. Why?
- I’m 39. Did I miss my chance to have a child?
As a fertility nutritional advisor, you’ll have the power to address sensitive issues with your clients, and to expand your business to be more inclusive of a wide range of nutrition needs.
This is one scientific field that’s constantly advancing – and one that can mean a lot to your current and future clients.
Do your clients need fertility nutrition?
While your business needs to be built around the problems you can solve and the clients you want to work with, it’s also important to be prepared for their needs as your nutrition practice evolves.
Ultimately, you want your clients to become long term, and to stay with you for all of their nutrition needs. Being able to offer additional services like fertility nutritional advising can make that decision even easier for them.
However, it’s important to make sure that it’s also a topic that you’re comfortable with. Some professionals would rather avoid the topic of fertility for personal reasons, while others may avoid it because they don’t want to have those types of sensitive conversations with their clients.
The key is making sure that you’re prepared to handle the needs of your nutrition clients in a professional way.
How to approach your clients with sensitive topics.
Fertility is something that can cause a wide range of feelings for your clients. Directly approaching current or prospective clients with a poorly planned pitch that jumps straight into the topic is both insensitive and bad for business.
The best way to make people aware of your fertility nutritional advising services is to market them as part of your practice. Let people know that you offer fertility nutritional services and give them the option of adding these to their packages using discreet forms or appropriate conversations about their needs.
Be understanding, practice active listening, and don’t push anything on customers who aren’t ready to consider the topics. Always ask customers if they’re comfortable discussing issues of fertility and pregnancy before jumping into the conversation.
And keep in mind, you may not always be helping people with only problems. There will also be times when you’re simply advising people who are ready to begin their journey toward parenthood! This can be an extremely rewarding professional position if you’re up for it…
Adding the Advanced Nutritional Fertility Advisor certification to your multi-service practice…
Are you ready to incorporate the Advanced Fertility Nutritional Advisor certification into your repertoire?
We’ve got everything you need to build a successful multi-service practice in our Nutrition Business Explorer Program™!
You’ll have access to:
- All level 5 and 6 certifications (even the new ones as they’re made available!)
- Corresponding Client Getting Bundles
- Access to our exclusive business advising Facebook page
- Access to amazing tools like the THSA Nutrition Navigator, and
- A global community of nutrition professionals ready to network and learn from one another.
