Whether you are just about to start out or have an existing nutrition business, it’s always a good sign when you are thinking of business growth. This just means you are looking for different ways you can help your clients and you want to discover how else you can add value. This can only happen when you start growing your Nutrition business.
Choosing to grow your nutrition business can seem intimidating especially when you think of how to get clients. But you must bear in mind that nutrition is a big topic now and people are searching for ways to eat better and ultimately live better and that’s where you come in.
There are so many opportunities out there for you to explore. So many areas where you can add value and grow your client base. The trick is identifying where you fit in. What area of nutrition fascinates you? If you have an existing nutrition business, are you armed with the necessary tools and education to help you excel in your areas of focus? We want to help you figure that out.
What are the stages of growing your Nutrition business?
Stage 1 – Becoming Specialised
Specialisation involves gaining expert proficiency in a particular area. If you want to stay ahead in the future, specialisation is not only important but mandatory.
In as much as you want to immediately begin to grow your business, you need to become specialised in at least one area of nutrition. Start by creating a niche. It sets you apart from other professionals who lack the experience, right education, and tools to handle unique client requests, and they end up missing out on key opportunities.
Now, what areas of specialisation can you explore as a nutrition professional?
When considering what area of nutrition to specialise in, you may feel overwhelmed by the numerous options available to you. To help make your decision easier, you can start by focusing on the opportunities that align with your interests, passions, and career goals.
Here are some career paths you can explore to grow your business nutrition:
Be a Clinical Weight Loss Practitioner.
As a Weight Loss Practitioner, you’re focused on one of the most lucrative niches in the nutrition industry. Not only do you help people achieve their weight loss goals, but you can also advise them on the changes necessary to maintain these goals.
This is another career opportunity for anyone who wants to branch out from traditional personal training, or for those working in the food industry as chefs or restaurant owners.
Explore our Advanced Clinical Weight Loss Practitioner™ Certification here.
Becoming a Nutrition Fertility Practitioner
Working as a Fertility Nutritional practitioner, you will be able to support your clients experiencing fertility issues by understanding the science behind ovulation, spermatogenesis, and conception, so that you can support a woman and her partner in improving fertility odds through nutrition and lifestyle changes.
This is a very rewarding specialisation and there are so many types of people you can help!
You can explore our Advanced Fertility Nutritional Advisor™ Certification here.
Help parents understand the role of nutrition in their child’s intellectual development
By working as a Child and Brain Development Nutrition practitioner, you will be able to help parents prevent medical conditions that can arise in their children due to poor nutrition. You will also help children reach their full potential by eating right.
Learn more by exploring our Advanced Child and Brain Development Nutritional Advisor™ Certification here
Become a Gut Health Practitioner and help people optimise their gut health
Working as a Gut Health Practitioner, you’ll be able to help clients suffering from digestive issues using practical nutritional advice. You can work with their current routine to help them develop a plan that may improve their quality of life. You’ll also have the power to help people keep their gut in a balanced state that promotes better living through nutrition.
Explore our Advanced Gut Restoration Nutritional Advisor™ Certification here.
Improve quality of life as a Stress Management Practitioner!
As a Stress and Sleep Management Practitioner, you have the knowledge you need to assess a client’s stress level. Then, you can make recommendations based on your observations. This is a great option for those who want to go into corporate wellness, or who want to develop a nutrition practice that can change lives in a meaningful way.
Explore our Advanced Stress Management Advisor™ Certification here.
Help sports and exercise enthusiasts as a Sport and Exercise Practitioner!
As a Sport and Exercise Practitioner, you have a special skill set designed to help athletes and those who need guidance when it comes to the best nutrition to fuel their exercise regime. This is a great value add for personal trainers, gym owners, coaches, and anyone who wants a career supporting professional athletes!
Explore our Advanced Sports and Exercise Nutritional Advisor™ Certification here.
Become a Nutritional therapist
As a Nutritional Therapist, you will help your clients eat healthy by building personalised food plans that they can follow. You will also help them understand how their genetic makeup can be adapted to nutrition and how food can change their DNA.
Explore our Nutritional Therapist Certification here.
Shed light on deficiencies as a Dietary Supplements Practitioner
With a practice focusing on dietary supplements, you’ll be in a unique position to help clients make informed decisions about what they put into their bodies. You’ll also have the freedom to choose a niche where you can apply your skillset.
Explore our Advanced Dietary Supplements Advisor™ Certification here.
Help clients optimise their overall health as a Detox Specialist
As a Detox Specialist, you’ll be able to advise clients on the right nutrition to help their bodies operate in the most efficient way possible. This is a great way to focus on your specific niche without limiting the types of people you can help.
Explore our Detox Specialist™ Certification here.
Work with clients in preventing Cancer and ageing.
As a Cancer Risk Reduction and Ageing Specialist, you’ll have the knowledge you need to make a real difference in the lives of people who want to reduce cancer risks and improve the ageing process through proper nutrition.
Explore our Nutrition for Cancer Prevention and Longevity™ Certification here.
Learn how to carry out excellent research in nutrition science!
Very few people understand the work that goes into doctoral-level research. It involves a study of the methods used, and verification upon verification before it can be passed to the public as “true.”
Find and qualify the latest scientific studies that could benefit your nutrition clients.
Explore our Advanced Research Techniques™ Certification here.
Once you figure what your interest is, you then choose and complete any of the above certifications that will equip you with the advanced knowledge, tools, and skills to be proficient in your chosen area.
Stage 2 – Getting the word out
If you aren’t doing this already or perhaps you started and met with disappointing results, here is your chance to give it another try. This can be fun to do and you can see the results as they start to come in which is pretty rewarding.
Here are some quick ways to attract clients if you are interested in growing your nutrition business:
Word of mouth
Don’t be afraid to tell people what you do and ask for recommendations. Many nutrition business owners can tell you that word of mouth is one of the most powerful ways to find and attract new clients. Any time that a potential client is looking for a nutrition advisor or health coach, many will immediately ask for recommendations from friends.
So, start spreading the word today.
Leverage social media
Social media is a great tool for marketing yourself. In 2020, there were 3.96 billion people actively using social media in the world and this number is growing exponentially. You can leverage the different social media platforms and make yourself seen by ensuring your pages reflect your profession.
Join groups, host live sessions, partner with influencers, and much more.
It’s also a good idea to make sure that your LinkedIn page is professional and up to date. This will help you establish credibility with both clients and potential colleagues.
Partner with local or remote businesses with similar interests.
Give free talks (for now), partner with neighborhood businesses that promote your area of specialisation. Network! Network! Network!
Referrals
Referral programs – where a current or former client recommends your services in exchange for a discount or incentive – are also fantastic for building a client base!
Stage 3 – Becoming a Multi-Service Practitioner
Now it’s time to reach and help as many people as possible. You can do this by multiplying your specialisations and combining them to serve new and existing clients.
These combinations allow different certifications to work with one another to enhance the value.
Imagine a client that started with you because they had a weight loss goal… Then, maybe they decided to incorporate a serious exercise routine into their daily life. Having both a weight loss certification and a sports nutrition certification gives you the ability to help them in multiple ways simultaneously.
Now, imagine that the same client has small children and wants to improve their nutrition at home… Add in your Advanced Child and Brain Development certification, and you’ve tripled your value!
Remember you have already established some level of trust with them and this is a good thing because they do not have to go through the entire grueling process of getting to know a new practitioner. They can come to you to help them address multiple nutrition needs.
If you’re doing a great job and multiplying specialisations, you’ll multiply your earning potential.
Your Next Best Steps….
With our Nutrition Accelerator Scholarship, we are making it very easy for you to access university-level certifications that will help you become specialised in other areas so you can immediately begin to grow your business.
Not sure which certification to choose, then take advantage of our 7-day free trial and start the certification of your choice without paying immediately.
Enjoy 24/7 access to 35 science-based lessons across 13 certifications!
Claim your 7-day Free Trial now.
